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Small business advertising is a science and an art. Companies often miss the fundamentals of advertising. Regardless of the size of your business an understanding of the laws of advertising can reap huge rewards.
My understanding of these fundamental laws came years ago when I had the privilege of working for one of the all-time advertising success stories; NordicTrack. NordicTrack's advertising was based on flawless execution of fundamentals.
According to Small Business Administration, 5% of an entrepreneur's gross sales should be budgeted for advertising. A 5% small business advertising budget can only help if you understand the laws of advertising.
Small business advertising is a science and an art. Companies often miss the fundamentals of advertising. Regardless of the size of your business an understanding of the laws of advertising can reap huge rewards.
My understanding of these fundamental laws came years ago when I had the privilege of working for one of the all-time advertising success stories; NordicTrack. NordicTrack's advertising was based on flawless execution of fundamentals.
According to Small Business Administration, 5% of an entrepreneur's gross sales should be budgeted for advertising. A 5% small business advertising budget can only help if you understand the laws of advertising.
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Apart from business ads, it is extremely important to invest in branding services to succeed in today's times.
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