Sunday 9 December 2012

Web Marketing

Web Marketing Detail

Web marketing is the general term for marketing done on the Internet. It's basically a computer-based version of traditional marketing objectives that involve a product, price, packaging, promotion and place. Marketing is ultimately about propelling a product or service through the proper channels and web marketing uses the Internet as that channel. The umbrella term of web marketing covers a comprehensive range of business activities such as generating sales leads, selling products or services and supporting other business through affiliate marketing.

Affiliate marketing on the Internet works by driving traffic to affiliates' or partners' websites through links and advertising. The affiliate marketer receives rewards for helping to bring visitors to the website. The typical reward is a certain amount of income that varies depending on the company.

Just as traditional marketers work to gain the interest of their target market, web marketing works to attract target customers to marketer's websites. These sites may be company websites, web magazines or e-tail catalog sites. Publishing-based web marketing contains informational material with advertising much like print magazines. Corporate or business websites generate sales leads to add value to their marketing goals. E-tail or e-commerce websites market products or services directly to customers.
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